Content marketing for Digital Engineering Technical Centre

I've started doing some content marketing consultancy work for Digital Engineering Technical Centre (DETC), a centre of excellence that develops and promotes use of virtual engineering to accelerate the development, test and manufacture of automotive propulsion systems.
DETC is hosted by HSSMI Ltd and located within the Loughborough University London Campus on the Queen Elizabeth Olympic Park in London.

So far, I've helped fine tune its monthly newsletter and promoted DETC's presence at the VR Show 2017 at the Business Design Centre, Islington - See DETC challenges the gaming industry to disrupt the automotive software market at VR Show 2017.

Last week I was taken for a ride in two driverless cars

OK. So they're both actually driving robots, that follow a course guided by GPS, used to test systems that could be used for driverless cars - but in the controlled environment of a go-cart track they can, as Paul Fleck states, "drive by themselves all day long".

Here's couple of iPhone quick videos taken from the back seats of not one but two driverless cars, demonstrated at the Sense Media Self-Driving Track Day at Sundown Park Esher on 25 April.

The first features AB Dynamics' robot drive fitted to a SEAT as demonstrated by the company's Senior Systems Engineer Richard Simpson.

According to its website, ABD's Path Following system, enables "robots to guide the vehicle along a pre-defined path with the vehicle's position, speed and time along the path all precisely controlled. The vehicle's position feedback is provided by a 2cm-accurate GPS-corrected motion pack. ABD's Duramon software can be used to monitor the vehicle's condition. High-speed wireless telemetry enables the user to supervise the vehicle from a suitable base-station beside the track."

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The second features the Dataspeed ADAS development vehicle kit, as demonstrated by its founder and CEO Paul Fleck in a modified Ford Fusion sedan.

On its ADAS Kit page the company states. "Our ADAS Kit is a complete hardware and software solution that allows seamless control of throttle, brake, steering, and shifting. It also allows you to control the sensors and computers while accessing data on vehicle networks."

See more in the video below: